Many people have asked us what the different coloured results in Rank Tracker mean.

The red numbers in Rank Tracker mean that your position is lower than it was last time the rank was updated, while the green numbers mean that your position is higher than the last time the rank was updated.

This means that you can see at a glance whether your results have changed, and which direction they have moved in.

Note: some 3rd-party sources report that the "U" and "D" notations represent "Up" and "Down"... this is not the case!  A "U" means it's a URL match, while a "D" represents a Domain match.